Good social media is a high-risk, high-reward kind of game. As a result, the majority of corporate Twitter is painful to look at and comes across as insincere. Luckily, there are exceptions: 3 marketing and social media lessons learned from Wendy’s brilliant Twitter team.
“There’s no such thing as ‘neutral’ design. Small and apparently insignificant details can have major impacts on people’s behavior.” — Richard H. Thaler, Professor of Behavioral Science & Nobel Laureate. This nudge round-up covers everything from Swedish speed camera lotteries to piano stairs in Milan.
LEGO has been called the “Apple of toys”: a highly profitable, design-driven miracle built around premium, intuitive, sleek hardware that fans simply can’t get enough of. Here’s how LEGO’s marketing department has kept their toy bricks at the top of children’s wish lists—and what marketing lessons we can learn from that.
My main takeaways from Cal Newport’s Deep Work that have stuck with me the most after reading it in 2018. Why multitasking is bad for you, how we can focus better, and more. As Josh Billings said, “Be like a postage stamp. Stick to one thing until you get there.”
Everything I learned from my first 10 months on Medium. A short list of five lessons on what it takes to write stories that work (along with some ‘quick fixes’ to sharpen your writing).
F1 isn’t just the glamour of multi-millionaire race drivers drinking champagne: it’s an ultra-competitive sport consumed by data. A championship-winning F1 team is the sporting pinnacle of innovation. Here’s why.
There are dozens of cognitive glitches working against us every second of the day; Wikipedia lists nearly 200 of them. To make things a little easier, I’ve outlined three common mental biases as well as eight bite-sized decision heuristics that you can use to fight them.
A list of 19 bite-sized lessons to attract more readers on Medium. If you’re thinking about building an audience on the platform, this is a great place to start. These tips took me 12+ months of writing to collect, but will only take you about five minutes to learn.