Hi, I’m Yannick. ๐Ÿ‘‹

Scroll down if you’d like to know more about me.ย 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.


๐ŸŽ“ …graduated cum laude with a Master of Science from Rotterdam School of Management (RSM) & Vienna University of Economics and Business (WU) with a double major in Neuromarketing & Big Data Analytics.

๐Ÿ‘” …have experience across Food & Beverage, Beauty, and Consumer Technology industries (B2C & B2B) at both agency- and business side.

๐Ÿš€ …work in E-Commerce and Marketing at market-leading DAX 40 company Beiersdorf, the fastest-growing beauty company of 2023.ย 

ย ๐ŸŒ …studied and worked in four different countries across cities like Ottawa, Vienna, and Hamburg, with experience working in Dutch, German, and English.ย 

๐Ÿ… …was selected by The Next Web, a Financial Times Company, as one of the top digital minds under 30 in the Dutch tech scene.ย ย 

๐Ÿ“š …love reading and update an ongoing โ€˜libraryโ€™ of interesting books I’ve read recently.

๐Ÿ‘จโ€๐Ÿ’ป …am a certified growth marketer through GrowthTribe.ย ย 


Team Leadership

eCommerce Strategy

Consumer Psychology

Account Management

Growth Marketing

Marketing Strategy


Conversionย Optimization

Product Management

Data Analytics

Tools & Technologies

I have extensive experience working with Google Analytics, MySQL, Python, Profitero Digital Shelf Analytics, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress, Qualtrics & QlikView.

Favorite Things

I love skiing, reading, Formula 1, MMA, music, boxing, poker, movies, chess, and languages.

Want to learn more?