Hi, I’m Yannick. 👋

Scroll down if you’d like to know more about me. 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.


🎓 …graduated cum laude from the MSc Marketing Management at RSM with a specialization in Neuromarketing and have a BSc International Business Administration from Tilburg University.

👔 …have work experience across a variety of industries including e-commerce, consumer technology, and FMCG (B2C and B2B). 

 🌍 …studied abroad at the University of Ottawa in 2019 and at WU Vienna in 2022.

📚 …update an ongoing ‘library’ of interesting books I’ve read recently.

🚀…like working in international, fast-paced environments and enjoy projects that mix marketing, strategy, and data analytics.

👨‍💻 …am a certified growth marketer through GrowthTribe.  


Product Marketing

Intercultural Communication

Team Leadership

Consumer Psychology


Data Analytics 

Conversion Optimization

Project Management

Account Management


Favorite Things

I love skiing, reading, Formula 1, MMA, music (everything from Red Hot Chili Peppers and Glass Animals to Post Malone and Nirvana), public speaking, futsal, movies, and poker.

Want to learn more?