Hi, I’m Yannick. ๐Ÿ‘‹

Scroll down if you’d like to know more about me.ย 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.


๐ŸŽ“ …graduated cum laude from the MSc Marketing Management at Rotterdam School of Management (RSM) with a specialization in Neuromarketing & Big Data and have a BSc International Business Administration from Tilburg University.

๐Ÿ‘” …have work experience across a variety of industries including e-commerce, consumer technology, and FMCG (B2C and B2B).ย 

ย ๐ŸŒ …studied abroad at the University of Ottawa in 2019 and at WU Vienna in 2022.

๐Ÿ… …was selected for the T500 by The Next Web, a Financial Times Company, as one of the top digital minds under the age of 30 in the Dutch tech scene.ย ย 

๐Ÿ“š …update an ongoing โ€˜libraryโ€™ of interesting books I’ve read recently.

๐Ÿš€…like working in international, fast-paced environments and enjoy projects that mix product marketing, strategy, and data analytics.

๐Ÿ‘จโ€๐Ÿ’ป …am a certified growth marketer through GrowthTribe.ย ย 


Product Marketing

Intercultural Communication

Team Leadership

Consumer Psychology

Public Speaking

Data Analyticsย 

Conversion Optimization

Project Management

Account Management


Tools & Technologies

I have extensive experience working with Google Analytics, MySQL, Python, Microsoft Office Suite, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Ahrefs, Power BI, MailChimp, WordPress, Qualtrics & QlikView.

Favorite Things

I love skiing, reading, Formula 1, MMA, music (everything from Red Hot Chili Peppers and Glass Animals to Post Malone and Nirvana), futsal, movies, and poker.

Want to learn more?