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Hi, I’m Yannick. 👋

Scroll down if you’d like to know more about me. 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.

I…

🚀 …am an Account Manager at Google, helping top Benelux Retail & E-Commerce companies drive growth through Google’s AI-powered marketing solutions and accelerate their digital transformation.

👔 …have experience across Food & Beverage, Tech, and Beauty, having previously worked in E-Commerce and Marketing at DAX 40 company Beiersdorf, the fastest-growing beauty company of 2023.  

🎓 …graduated cum laude with a Master of Science from Rotterdam School of Management (RSM) & Vienna University of Economics and Business (WU) with a double major in Neuromarketing & Big Data Analytics.

🌍 …studied and worked in 5 different countries across cities like OttawaVienna, and Hamburg, with experience working in Dutch, German, and English. 

🏅 …was selected by The Next Web, a Financial Times Company, as one of the top digital minds under 30 in the Dutch tech scene in 2023 and 2024.  

📚 …enjoy reading and keep an ongoing ‘library’ of interesting books I’ve read recently.

👨‍💻 …am a certified growth marketer through GrowthTribe.  

✍️ …occasionally write articles on Medium for a growing audience of +10,000 readers per month. My stories cover marketing, business & psychology and appear in some of Medium’s top publications like The Startup and Better Marketing.

Skills

Team Leadership

E-Commerce

Consumer Psychology

Sales

Digital Marketing

Marketing Strategy

Tools & Technologies

I have extensive experience working with Google Analytics, Google’s Ad Suite, Meta, TikTok, Pinterest Ads, MySQL, Python, Profitero Digital Shelf Analytics, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress & Qualtrics.

Favorite Things

I love skiing, chess, Formula 1, martial arts (boxing, BJJ, MMA), music, poker, movies, languages, and reading — everything from fantasy and biographies to game theory and neuroscience.

Want to learn more?