Hi, I’m Yannick. 👋

Scroll down if you’d like to know more about me. 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.


🎓 …graduated cum laude with a Master of Science from Rotterdam School of Management (RSM) & Vienna University of Economics and Business (WU) with a double major in Neuromarketing & Big Data Analytics.

👔 …have experience across Food & Beverage, Beauty, and Consumer Technology industries (B2C & B2B) at both agency- and business side.

🚀 …work in E-Commerce and Marketing at market-leading DAX 40 company Beiersdorf, the fastest-growing beauty company of 2023. 

 🌍 …studied and worked in four different countries across cities like Ottawa, Vienna, and Hamburg

🏅 …was selected by The Next Web, a Financial Times Company, as one of the top digital minds under 30 in the Dutch tech scene.  

📚 …love reading and update an ongoing ‘library’ of interesting books I’ve read recently.

👨‍💻 …am a certified growth marketer through GrowthTribe.  


Team Leadership

eCommerce Strategy

Consumer Psychology

Account Management

Growth Marketing

Marketing Strategy


Conversion Optimization

Product Management

Data Analytics

Tools & Technologies

I have extensive experience working with Google Analytics, MySQL, Python, Profitero Digital Shelf Analytics, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress, Qualtrics & QlikView.

Favorite Things

I love skiing, reading, Formula 1, MMA, music, boxing, poker, movies, chess, and languages.

Want to learn more?