Hi, I’m Yannick. 👋

Scroll down if you’d like to know more about me. 

About Me

I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.


🎓 …graduated cum laude with an MSc in Marketing Management from Rotterdam School of Management (RSM) with a specialization in Neuromarketing & Big Data and have a BSc in International Business Administration from Tilburg University.

👔 …have work experience across FMCG and consumer technology industries (B2C / B2B) and currently work in Digital Marketing & eCommerce Strategy at the Beiersdorf global headquarters in Hamburg, Germany.

 🌍 …studied abroad at the University of Ottawa in 2019 and at WU Vienna in 2022.

🏅 …was selected for the T500 by The Next Web, a Financial Times Company, as one of the top digital minds under the age of 30 in the Dutch tech scene.  

📚 …update an ongoing ‘library’ of interesting books I’ve read recently.

🚀…like working in international, fast-paced environments and enjoy projects that mix product marketing, eCommerce strategy, and data analytics.

👨‍💻 …am a certified growth marketer through GrowthTribe.  


Team Leadership

eCommerce Strategy

Consumer Psychology

Account Management

Growth Marketing

Marketing Strategy


Conversion Optimization

Product Management

Data Analytics

Tools & Technologies

I have extensive experience working with Google Analytics, MySQL, Python, Profitero Digital Shelf Analytics, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress, Qualtrics & QlikView.

Favorite Things

I love skiing, reading, Formula 1, MMA, music (everything from Red Hot Chili Peppers and Glass Animals to Post Malone and Nirvana), futsal, movies, chess, and poker.

Want to learn more?