Hi, I’m Yannick. 👋
Scroll down if you’d like to know more about me.
About Me
I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.
I…
🎓 …graduated cum laude with a Master of Science from Rotterdam School of Management (RSM) & Vienna University of Economics and Business (WU) with a double major in Neuromarketing & Big Data Analytics.
👔 …have experience across Food & Beverage, Beauty, and Consumer Technology industries (B2C & B2B) at both agency- and business side.
🚀 …work in E-Commerce and Marketing at market-leading DAX 40 company Beiersdorf, the fastest-growing beauty company of 2023.
🌍 …studied and worked in four different countries across cities like Ottawa, Vienna, and Hamburg.
🏅 …was selected by The Next Web, a Financial Times Company, as one of the top digital minds under 30 in the Dutch tech scene.
📚 …love reading and update an ongoing ‘library’ of interesting books I’ve read recently.
👨💻 …am a certified growth marketer through GrowthTribe.
Skills
Team Leadership
eCommerce Strategy
Consumer Psychology
Account Management
Growth Marketing
Marketing Strategy
Consulting
Conversion Optimization
Product Management
Data Analytics
Tools & Technologies
I have extensive experience working with Google Analytics, MySQL, Python, Profitero Digital Shelf Analytics, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress, Qualtrics & QlikView.