Hi, I’m Yannick. 👋
Scroll down if you’d like to know more about me.
About Me
I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.
I…
🎓 …graduated cum laude from the MSc Marketing Management at Rotterdam School of Management (RSM) with a specialization in Neuromarketing & Big Data and have a BSc International Business Administration from Tilburg University.
👔 …have work experience across FMCG and consumer technology industries (B2C / B2B) and currently work in Digital Marketing & eCommerce Strategy at Beiersdorf in the Hamburg HQ.
🌍 …studied abroad at the University of Ottawa in 2019 and at WU Vienna in 2022.
🏅 …was selected for the T500 by The Next Web, a Financial Times Company, as one of the top digital minds under the age of 30 in the Dutch tech scene.
📚 …update an ongoing ‘library’ of interesting books I’ve read recently.
🚀…like working in international, fast-paced environments and enjoy projects that mix product marketing, strategy, and data analytics.
👨💻 …am a certified growth marketer through GrowthTribe.
Skills
Team Leadership
eCommerce Strategy
Consumer Psychology
Account Management
Growth Marketing
Marketing Strategy
Consulting
Conversion Optimization
Product Management
Data Analytics
Tools & Technologies
I have extensive experience working with Google Analytics, MySQL, Python, Microsoft Office Suite, G Suite Apps, Jira, Trello, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress, Qualtrics & QlikView.